By combining industry/customer/product knowledge & connections, with a general roadmap and some simple tools you can become more targeted with your marketing (saves $ getting in front of your customers in organic search results and advertisement on social platforms) and include keyword targeting as a part of your business process.
- Use your media resources more efficiently.
- Get more specific with target market and only pay to advertise your product/service to a buyer
- Increase conversions and lower ad spend by getting better at finding users that are likely to buy.
- Your ability to understand who your customer is and how they buy will determine how cost effectively you can acquire users/generate new revenue.
- Your Support and Product/Service quality determine the likelihood of retaining the user for maximum profitability.
Three reasons to start with the keywords.
- Gives you a broad view of the trends in your niche and insight into what people are searching for online related to your business, products or service.
- Shows you how difficult the competition is in the specific segments of your niche. What is the competition doing?
- Uncovers opportunities that you may not have considered. What are you missing? There’s always another way to look at it.
It’s also pretty simple and some of the software is very user friendly. I suggest getting comfortable with a mix of tools that can provide you with the information you’ll need to make keyword based decisions for your marketing plan.
I’ll breakdown one such mix of tools below so you can understand what information your looking for and how to get it. This keyword research process does require a subscription to a keyword tool, but I’ll also include the free work around so you can get comfortable with the process before investing any money.
How I Use Keyword Research
I go through phases of being really into and phases where I do almost nothing. I have a free Chrome extension that shows me search volume every time I do a Google search so I’m always seeing some data. It’s called Keywords Everywhere and worth checking out. Beside that I set aside a chunk of time each month per project to expanding my keywords.
1. Keywords Set the backdrop of the roadmap Target Categories should blur togethersemantically related to each other
Always expanding as you fill in the keyword scaffolding with content to draw traffic into your funnels